A business needs more than money to get off the ground.

The Chelsea Guarriello Foundation helps women facing financial barriers start online businesses. Each Award sponsors 60 days of coaching, mentorship, and tools — everything a first business actually runs on.

Our mission

To remove the barriers that keep capable women from starting the businesses they already know how to run.

Most guidance about starting a business assumes you already have savings, a network, and someone to call when something breaks. Women who are working without those things are not short on ability. They are short on access.

The Foundation was established to close that gap directly. Each recipient receives a 60-day sponsorship: an experienced mentor, hands-on coaching, and the software, training, and structure to take a business from idea to launch. Community access continues for a full twelve months afterward.

We measure our work by businesses that are still operating a year after launch — not by applications received.

What we provide

Support you would otherwise have to buy

Every award is a package of services delivered by the Foundation and its partners. Recipients receive all four.

One-to-one mentorship

A matched mentor who has built and run an online business, working with you on a set schedule across the 60-day sponsorship — through planning, build, and launch.

Business tools

The practical infrastructure of an online business: website hosting, storefront and payment setup, design assets, and the core software subscriptions, provided directly or through partner donations.

Training and resources

Structured instruction in the parts that sink new businesses — pricing, bookkeeping, business registration, marketing, and customer service — taught in plain terms.

A working community

Twelve months of access to a private group of current and former recipients, so the question you are stuck on at 11pm reaches someone who has already answered it. Your community access continues for a full year after the sponsorship ends.

The Foundation Award

How the Award works

The Award is our founding program. Applications are open now, and new recipients are selected every month.

The Award is services, not cash.

Recipients do not receive money, loans, or equity investment. Each Award is a sponsored 60 days of coaching, mentorship, tools, and training provided by the Foundation and its partners, followed by twelve months of access to the recipient community.

Submit your application

Tell us about the business you want to build and what is standing in your way. There is no fee to apply and no cost at any stage.

Review

Applications are reviewed each month against our published criteria. We may contact you for a short conversation before a decision is made. If you are not selected in one month, your application stays under consideration for the next.

Match and plan

Recipients are paired with a mentor and work through a launch plan with clear milestones and a realistic timeline.

Launch, then keep going

Your business goes live before the 60 days are up. Coaching wraps at the end of the sponsorship, and your access to the recipient community runs for twelve months.

Start your application

New recipients are selected every month. Applications are accepted through December 31, 2026.

Eligibility

Who we can support

Our criteria are published so that every applicant knows exactly how decisions are made.

You may apply if you

  • Are a woman aged 18 or older
  • Are facing financial barriers to starting a business
  • Live in the United States, the United Kingdom, or Canada, and are legally able to work there
  • Have a business idea that can operate online
  • Can commit to regular mentorship sessions

Good to know

  • You do not need an existing business, a registered company, or startup capital
  • You do not need a formal business plan to apply
  • Prior business experience is not required
  • Applying is free, and we will never ask you for payment

The Foundation does not discriminate on the basis of race, color, national origin, religion, age, disability, or any other protected characteristic in the selection of Award recipients.

Applications are open

If you have been waiting for the right moment to start, this is a real one. It costs nothing to apply.

Apply for an Award